'BFFs Alejandra Hernandez @aleherself and Rana Shoar never fight when it comes to business. The owners of the downtown LA clothing boutique Virgo @VirgoDowntown have very different styles, but they come together in their propensity to mix and match. \"Whatever we\'re inspired by what we make. Our style is very DIY\". Realizing that they had a following for their unique sense of style, they opened up Virgo in November 2009. Inspired by high fashion, old movies, and vintage style icons, they wanted to create contemporary pieces at an accessible price. Sometimes their inspiration comes from random places. \"We took this African print fabric we had and sewed it onto jean cut off shorts. We call them our \"Rosie Perez\" because they reminded us of her character in Do The Right Thing.\" Not only do they handpick everything, but they stud, rework fabric, and custom tailor their designs, giving a different twist to everything in their neon sign-adorned store. \"We are our audience, so we create things we want to wear.\"'
Tags: fashion , diy , style , vintage , shopping , los angeles , styling , stylist , boutique , downtown la , virgo downtown , alejandra hernandez , rana shoar
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