'Fashion Business Marketing Guide:How to Attract Your Ideal Customers | Mingle Mastermind'

57:59 Aug 19, 2021
'This week’s Mingle Mastermind will teach us how to magnetically attract our ideal customer through the power of brand clarity. We’ll learn about “The Archetype Method” which has its foundation in psychology, utilizing the four major drivers of human behavior to attract your brand’s superfans! Learn how to define your brand’s unique characteristics and help customers believe the story behind your brand. Bring your questions for our branding expert Yamilca Rodriguez who is sure to inspire fresh ideas that will elevate your brand and attract your ideal clients.  Meet Our Expert: Yamilca Rodriguez is an artist, entrepreneur, and activist, who has collaborated with some of the best advertising agencies around the world, while leading highly influential billion-dollar brands. Yamilca helps entrepreneurs get clear about their brand personality, create unforgettable brand experiences and discover their ideal client. https://fashionmingle.net/network/users/view/Archetype-Method   Meet Our Mastermind Panel: Catherine Schuller: Cat Schuller started her career as a model in NYC in the 70s and has been instrumental in the growth and success of many of New York’s most creative designers, models, event producers, and more. With a passion for inclusivity and sustainability, Catherine has been an instructor at FIT, LIM College, and helps organize events that promote sustainable fashion with the United Nations. Cat is the founder of Runway The Real Way, and Creative Director of hiTechMODA, two fashion show platforms showcasing emerging designers.  https://fashionmingle.net/network/users/view/Catherine-Schuller-Enterprises-LLC  Dale Noelle: As the owner of TRUE Model Management, Dale Noelle is instrumental in creating opportunities for New York’s freshest faces and working with many of the world’s most famous brands. Dale began her career as a model and has grown a thriving business, and has shared her knowledge and experience as an instructor at FIT and LIM. Dale is passionate about creating connections and opportunities for women-owned businesses through events and partnerships that bring together some of New York’s most successful female founders.  https://fashionmingle.net/network/users/view/TRUE-Model-Management   Dee Rivera: With a career in PR working with major brands and publications, Dee is known for creative strategies that build emerging brands through DCG Public Relations and DCG Group Media. As a serial entrepreneur, Dee is the founder of Latinista.com, Hampton’s Fashion Week, and Times Square Fashion Week, three platforms that create promotional opportunities for emerging designers, beauty, and wellness brands. Dee is an expert collaborator, putting together teams that have created some of New York’s most memorable events. https://fashionmingle.net/network/users/view/DCG-Media-Group-LLC   Shirin Movahed: As a brand builder (legally speaking), Shirin is the founder of Rakomova Law and has helped entrepreneurs achieve their dreams by expertly guiding them through the legal challenges of starting and protecting your business. Shirin is an active member of the New York fashion industry, serving on the board of Fashion Group International and serves as a mentor and board advisor to several private companies and organizations as a well as a startup incubator in the fashion industry. https://fashionmingle.net/network/users/view/Law-Office-of-Shirin-Movahed-Rakocevic-PLLC-Rakomova-Law    Melissa Shea: With a passion for fashion and technology, Melissa Shea is the CEO and cofounder of Fashion Mingle, a global platform for fashion industry professionals. Inspired by the Austin fashion industry, she used her 20 years of experience in the tech industry, to create a platform that connects fashion professionals with the resources they need locally, or anywhere in the world. With over 6000 members in 100+ categories, the Fashion Mingle platform is designed to build stronger local fashion communities, creating economic opportunities for all.  https://fashionmingle.net/network/users/view/Fashion-Mingle' 

Tags: fashion , how to , style , vogue , catwalk , runway , Dior , fashion designers , Interviews , local , zoom , sustainability , Network , new york fashion week , NYFW , elle , Business , designers , marketing , streetwear , louis vuitton , coach , footwear , small business , Webinar , Mercedes Benz Fashion Week , Branding , MBFW , WWD , instyle , Stylists , saving the planet , designer interviews , small buisnesses , ideal customers

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