'#FFF #embodiment #barbarabologna courtesy of Fashion Film Festival Milano / Barbara Bologna Brand /Director Ced Pakusevskiy Simona Cochi is pleased to host in The Italian Way iconic videomagazine, the winner of MILANO FASHION FILM FESTIVAL January 2021 Edition. Barbara Bologna can claim the prestigious award \"new best Italian designer / brand “ She has worked in the field of performance and theatrical arts, then launching her brand Barbara Bologna, characterised, by a strong focus on Made in Italy and distributed all over the world in high-end luxury boutiques. Barbara’s collections are presented in Paris and Milan. . The short-movie directed and written by Ced Pakusevsky for Italian designer Barbara Bologna captured the attention of a jury comprising film industry pros such as Tim Wip and Lachlan Watson and fashion figures including Anna Dello Russo, Margherita Missoni, Marcelo Burlon and Tamu McPherson, in the first all-digital edition of the event, which, established by Costanza Cavalli Etro in 2014, launched a partnership with Camera Nazionale della Moda Italiana. The film stood out among a shortlist of 200 fashion films selected from over 1,000 movies submitted by young talents from 60 countries around the world. Designer Barbara Bologna was awarded Best New Italian Brand. EMBODIMENT THE FASHION FILM Shot before the spread of the pandemic and the first lockdown in Milan while filming Barbara Bologna\'s fashion show held in Milan in February 2020, Embodiment, got immediate interest from the international audience, winning the Best Fashion Film Award at UK Fashion Film Festival 2020, the Platinum Awards of Excellence and Best Experimental Film Award in the Independent Shorts Awards in Los Angeles, and the Best International Scifi Film award at Venice Shorts, L.A. SINOPSYS The story takes place in a near future where artificial intelligence has taken control of human existence and thanks to the use of an algorithm, the life of human beings has no end. Through the algorithm reproducing in a continuous loop humans’ memory data, the Corporation insures humans life from death, though sentencing completely unaware human beings to the burden of infinity. The only way for them to escape this endless cycles of reincarnation is to choose to be permanently erased, so to prevent the algorithm to re-initialize a new instance. Jette is the protagonist of the short film, featuring a dystopian and provocative mood and blending the language of science fiction and experimental cinema. She is selected by the Corporation as an agent of obliteration, whose task is to give final relief to those who want to put an end to an infinite cycles of lives, where everything is transient but nothing can die. \"The Italian Way\" Youtube Channel (My Camera .....my Paintbrush) is an iconic video magazine created by Simona Cochi, an Italian journalist and pr based in Milan. www.linkedin.com/in/simonacochi https://www.facebook.com/simona.cochi.9 Simona unveils the exclusive features of the most relevant events about Art, Lifestyle, Design, Fashion, and more. Art interviews are one of the keys to be seduced by \"The Italian Way\" project. The creative gesture of \"direct capture\" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism. In 2018, during her experience as a video blogger in Vienna\'s museums, her definitive inspiration for surrealism was ignited through the work on the Man Ray\'s show at the Kunstforum. Further creativity and motivation have been enhanced thanks to the researches on Sigmund Freud, theother eminent Austrian\'s figure with a significative traces of his life and works in Vienna. The video journey started as \"The Austrian Way\" inside the magnificent art shows in the capital city: Monet, Picasso, Gustav Klimt, Keith Hearing, Florentina Pakosta, and more. The digital producer\'s aim is to \"paint\" the path of the art exhibitions with her camera, revealing an unprecedented vision, delivering new interpretative nuances of daily reality. The images and comments of the Italian journalist are expressed to describe the emotions of art but also to portray the magnificent outposts of culture. Simona Cochi\'s footages are often accompanied by iconic interviews from the event\'s protagonist. The beauty of a work resides in its visionary strength, in its celebratory capacity, in the alienating effect it arouses and this is what the spontaneity of the author often manages to convey. The creative gesture of \"direct capture\" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism.'
Tags: made in italy , Digital Journalism , On location , how to dress like an italian woman , the italian way , videomagazine , simona cochi , italian journalist , art interviews , arteitaliana , milano fashion film festival , embodiment , barbara bologna , Camera Nazionale della Moda Italiana , fashion film festival 2021 , Ced Pakusevsky , uk fashion film festival
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